The appearance of sustainability and greenness is important to businesses. From petrochemicals to probiotics, modern publicity campaigns seem incomplete without a diverse gallery of smiling people. All living in the moment, surrounded by nature, and blessed with eternal sunshine.

It’s no coincidence either. We’re suckers for emotional arguments, and that’s part of what makes us human. Whichever way you slice it, we are far less rational than we like to think — and the green‑washers know it.

But being green is inherently greater than just appearing green, and research and development (R&D) tax reliefs are designed to reward those companies…


Research and development, or R&D for short, is the field of the advancement of knowledge that a private or public sector organisation may undertake, in order to develop or create new products, processes or services, or to improve upon those already offered. In other words, R&D, as a concept, represents the pursuit of innovation within the context of business.

Research and development can be thought of as a cycle, with a constant study of the efficacy and efficiency of a company’s existing products and services leading to new ideas and experimentation, followed by research and more in-depth exploration of new…


We all have a saying that we try to live by and continually repeat to ourselves. Some sayings we apply to our personal lives and others to the way we run a business. At times, the two overlap. For our client, Red Deer, the phrase — ‘play with purpose’ is like a modus operandi, but creativity and pushing boundaries takes courage. Find out how claiming R&D tax relief has created a paradigm shift in Red Deer’s approach to new projects, giving them the freedom to be even more bold and experimental.

I had the pleasure of talking to Lionel Real…

Novel | R&D Tax Relief. Simplified.

Track your R&D projects and complete your tax relief claims, all in one place. Make better claims. Retain more benefit. 🚀

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